Your Facts are out of style

  I once worked for a marketing firm that did what all marketing firms do. They created and sold images and then claimed them to be real. And to our customers, these boogie men and superheroes of our imagination were real. It is easy to do if your customers want to believe what you are selling them. Many times it is their vision, not the marketing firms that drives the whole enterprise. And if marketing weren't so darn effective, it would be fun too. Setting up straw men from our own internal narrative is what every Sunday writer can sink their teeth into. It doesn't take great skill or a powerful imagination to invite someone to scratch their own psyche's internal itch. The skill comes in convincing the customer that this itch is not some character flaw or a bias, but a virtue. We can all be superheroes or patriots. A scar is now a beauty mark.
 All this type of writing really takes is the motivation to do so. Usually money is enough motivation in itself. But being the guy yanking the proverbial chain and divining the Wizard of Oz is a power play that many writers simply can't resist. And in today's mainstream thought process, it can be seen as a  necessity. Group think is in vogue, so why be thoughtful and ineffective? Instead tell people how itchy they feel and give them the 'medicine they need' and watch to the dollars roll in. As long as the money comes in, it shouldn't run out. So have fun while pontificating and imagineering your story, you 'Charlatans of Itch'. Because none of us will have much fun from the results begotten from a process whose premise is to deceive and entice while delivering nothing but more of the same. But it for our enjoyment, of course. Bring on the Lions and the Clowns. The Circus of Life is for your delight! Cheers.